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Besides selling, recruiting top talent should also be a main goal in your B2B social media marketing plan. Sharing open jobs is part of that, but so is sharing why someone should consider you in the first place.

Nike has a clear-cut identity as a sportswear brand, which has been building for a long time with multifaceted marketing strategies. However, behind all of them, there is one element that plays a fundamental role, it is product positioning. 1e1e36bf2d